Workshop on Career Opportunity in Digital Marketing/SEO in Association with Arnav Technologies

A National level workshop on “Career Opportunity in Digital Marketing/SEO” in Association with Arnav Technologies was conducted by CSE Department on 1st October 2014 for its students of all branches. This workshop focused on Building Blocks of Internet Marketing.

The event was chaired by Dr. Rajesh Goel, Director SGI; Mr. Amit Verma (HOD CSE); Mr. Amit Sinha (Placement Manager); and other faculty members of various Departments.  

Dr. Rajesh Goel, Director SGI addressed students by giving some concepts about search engine optimization. He also told about the procedure of online learning. The distinguished persona who guided the students was Mr. Anup Prasad having 7+ years of experience in online Marketing & expert blogger since 2006.

ARNAV Technologies provides the advantage of dynamic and evolving technology landscape to its clients. It also focuses on the software development lifecycle - from designing the solution to coding, deployment and further maintenance.

Mr. Anup discussed about Building Blocks of Internet Marketing such as Search Engine Optimization (SEO); Search Engine Marketing (SEM) ; Social Media Optimization(SMO) ; Affiliate Marketing/ Viral Marketing ; Video Marketing ; Email Marketing/ Blogging  etc. Search engine optimizers are the consultants who carry out search engine optimization projects on behalf of clients. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Social Media Optimization is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of two online methods of website optimization. He also told about the key roles of Digital Media Project Manager i.e. identifying team members for digital projects; Managing timelines; Managing budgets; Support testing/QA and analytics efforts etc.

All the students actively participated in FAQ session. All the faculty members of CSE Department played an important role in organizing and coordinating the event. The event was coordinated by Mr. Anish Shandilya (AP, CSE) under the guidance of Mr. Amit Verma (HOD, CSE) and Mr. Amit Sinha (Placement Manager).